Ashish Bhasin teaches Advertising via Xpert

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  • What are the things Dentsu consider while acquiring an agency?
  • What do you think is the future of digital?
  • How does DAN’s entered into digital domain of advertising?
  • How fast is the media and marketing industry changing?
  • What is the next big thing coming down the line for the industry whether it’s a technology, market trend or something else entirely?
  • What are the obstacles you see in moving the industry to a better place?
  • What work or innovation during your tenure are you most proud of and why?
  • If you had to pick one thing that has damaged the industry as a whole, what would it be?
  • Can you outline the opportunities ahead, as you see them, for the industry?
  • Looking at industry talent – is it more difficult to find the right people now than say 10 years ago?
  • Are you as a leader doing enough to combat the effects of stress within your organisation?
  • If your children wanted to enter this industry, would you say it was a good idea or a bad idea?
  • With internet peer reviews now driving the last mile to purchase for consumers, is the traditional marketing funnel dead?
  • How valuable is creativity in the modern industry landscape so dominated by technology and automation?
  • What are your views about the rise of artificial intelligence and its effect upon your industry?
  • How long will it be before ‘voice’ becomes a force in marketing?
  • Do you see E-sports as an opportunity for marketers?
  • Which international market will lead the way for your industry over the next 50 years and why?
  • There is a notion that life will return to normal after a few months, and there would be a bumper growth in the second half of 2020. This seems to be quite an optimistic view because even if the situation improves, the market may open up gradually, and hence recovery will not be as fast as expected. What is your realistic view?
  • Businesses except essential services are shut, and media platforms are almost running without advertising. With the two stakeholders bleeding, how much brunt agencies are bearing during this COVID-19 crisis as the third stakeholder in the ecosystem?
  • How are the agencies reacting to the current COVID-19 crisis situation?
  • When the entire workforce of an agency looks up to the leadership, how challenging is this COVID-19 crisis time for you?
  • How should a leader react on every stage of this COVID-19 crisis to protect business along with its people?
  • Many businesses have already started taking drastic cost-cutting measures, including layoffs during this lockdown. How would you react to this?
  • How are DAN (Digital Agency Network) agencies preparing during this lockdown?
  • Government across the world are helping their businesses, including reimbursing the salaries of employees. What do you expect from the government of India during this COVID-19 crisis?
  • Would global leadership come to the rescue of businesses in different countries during this COVID-19 crisis?
  • Digital is said to have an edge over other mediums during this lockdown and as it forms a large part of DAN's business. Do you find yourself a bit comfortable?
  • what would be your piece of advice for business leaders across categories during this COVID-19 crisis?
  • What have been your focus areas as the CEO for the APAC region?
  • How does India compare to markets like China, Singapore and South Korea?
  • The past year has been a tough one for the ad industry. What do you think 2020 has in store?
  • DAN (Digital Agency Network) hasn’t made acquisitions since two years. Have you hit the pause button on inorganic growth?
  • The perception in the industry is that agencies have lost their place at the table as business partners. What’s your view?
  • Is the advertising industry losing talent to consultancies and tech companies?
  • How long before a consensus is reached on issues such as pitch-fee and undercutting?
  • Will a standardised digital video measurement system be a reality soon?
  • Tell us about the kind of impact COVID-19 has had on the ad industry in India? How much of a loss has the pandemic caused?
  • What key relief measures or recommendations has the AAAI suggested to the government for continuity in the advertising business?
  • We don't want to be in a situation where we have to let go of a large number of people during this COVID-19 crisis. So if there’s people’s cost but no in-flow, what do you do?
  • Should the government give in to recommendations, how much of relief will it be for the industry during this COVID-19 crisis?
  • Tell us a little about the impact of the pandemic on the global ad market. What have other governments done for the ad industry in those geographies that we can take note of?
  • What about the global accounts of Advertising firms? Are they shifting budgets to lesser impacted countries due to the pandemic?
  • How long should it take for revival to come after this pandemic?
  • What about your suggestions to agencies on how they can navigate this volatile advertising landscape when a pandemic of this stature affects the industry?
  • In these times of COVID-19 crisis, how should we ensure that our businesses, our agencies, our brands remain relevant, healthy and active?
  • You are heading the entire APAC region and are managing many markets affected by this pandemic. Where do you see India in this? How long do you think it will take for India to recover, or are we recovering faster? Or is there something we can learn from other markets?
  • Have you started making recovery plans for your clients during this COVID-19 crisis?
  • With work-from-home and social distancing, our television and digital consumption have gone up during this pandemic but advertisers are still shying away from advertising. Do you think this is also the right time for certain brands to engage with people?
  • What are some unthinkable takeaways you will have from this COVID-19 experience ?
  • Any advice for the young people in the industry during this crisis times?
  • What, in your view, was your agency's best campaign of 2019? What about it impressed you?
  • In 2020, what is that big trend that ought to concern or excite media agencies?
  • In the context of media planning/buying, what's the one global practice/trend India will do well to catch up with fast?
  • From a media spend perspective, which product groups do you suppose will be most affected by the economic slowdown that has crept up on us - and least?
  • What consumption trends are you seeing in rural versus urban markets?
  • In the next 12 months, Where do you see, the solution to the digital ad fraud menace will come from ?
  • What kind of specialisation/talent is missing in media agencies today?
  • What do you wish clients would do?
  • Tell us about the kind of impact COVID-19 has had on the ad industry in India? How much of a loss has the pandemic caused?
  • What key relief measures or recommendations has the AAAI suggested to the government for continuity in the advertising business?
  • We don't want to be in a situation where we have to let go of a large number of people. So if there’s people’s cost but no in-flow, what do you do during this COVID-19 situation?
  • Should the government give in to recommendations, how much of a relief will it be for the industry during this pandemic?
  • Tell us a little about the impact of the pandemic on the global ad market. What have other governments done for the ad industry in those geographies that we can take note of?
  • What about global accounts? Are they shifting budgets to lesser impacted countries due to the pandemic?
  • How long should it take for revival to come for Advertising Industry during this pandemic?
  • What about your suggestions to agencies on how they can navigate this volatile advertising landscape when a pandemic of this stature affects the industry?

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