Arun Iyer teaches Advertising via Xpert

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  • What are some of the key trends marketers need to tap on to win over new audiences in sports marketing environment.
  • Do Indian brands need to take inspiration from their global counterparts in terms of what they do for tournaments like Superbowl and EPL?
  • Which campaigns for you stand out in the way they have leveraged Sports?
  • What is your view on how can the brands ride upon the unique opportunity that sports genre offers can?
  • How can the marketers leverage the IPL in its new avatar differently over the previous seasons and gain maximum value?
  • What role will sports play in your marketing mix in the coming year?
  • What are the typical brand objectives and metrics to invest in sporting properties?

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