Archana Rao teaches Fashion Designing via Xpert

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About Archana Rao

Archana Rao Label was launched in the year 2011 as the brainchild of Archana Rao. In 2012 the label debuted in India with Lakme Fashion Week under the gen-next category. In year 2013 Archana Rao won the 'Vogue India Fashion Fund' with cash grant and mentor ship from Vogue India. Over the past few seasons, Archana Rao Label has carved a niche for itself among the fashion romantics with its decidedly feminine designs.

Connect with Archana Rao's life

  • What made you choose fashion?
  • What, in your personal opinion, sets you apart?
  • Why did you choose Hyderabad as the base?
  • When did you realise that you have finally made it?
  • What is your take on celebrities and fashion?
  • What was your take on fashion internationally?
  • What’s the theme of your WIFW collection?
  • You are known for separates in your ensembles. Do we expect them in the new line?
  • Tell us about the textile story in your collections.
  • After winning the Vogue Fashion Fund, how has been your association with Vogue India?
  • Tell us about your line with Westside.
  • How do you strike a balance between your design sensibility and demands of the market?
  • Who is the ‘Frou Frou’ girl?
  • Who are your favourite designers in India and abroad?

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