Anselmo Ramos Curated
Executive creative director at Ogilvy&Mather
CURATED BY :
How did you challenge industry norms in order to go down the path where other creatives feared to tread?
And more: Can you tell us on how to go with their gut at the new global agency?- AdAge.com
I’ve heard that you love self-help books. Do you have a top 3?
“The Secret,” “The Power,” and “The Magic” by Rhonda Byrne.
What are you most looking forward to about judging an awards show in South Korea?
Everyone says great things about AD STARS and South Korea. I look forward to judging an award that I haven’t judged before, especially one that doesn’t charge for submissions, so more people can participate. I’m looking forward to seeing new work, learning, and getting to know new people. I’m also excited to visit Busan and Seoul for the first time!
Do you have a creative outlet outside of advertising?
I write screenplays, although I'm still an "un-filmed screenwriter". I also like to direct. I recently directed my first music video. I just hope it's not equivalent of my first ad.
What’s been the hardest thing about launching a hot shop?
To convince people that shop can be hot before it becomes hot when it's just a shop
Can you tell us about your vision for David? How does it build on David Ogilvy’s legacy, and how will it leave its own legacy?
David is a first-name agency, named after David Ogilvy, the pioneer of modern advertising. Because of that, we love doing things that haven’t been done before. We call those things “firsts.” A “first” has the power to create buzz, shape pop culture, and sell a lot of products along the way. We hope to leave a trail of “firsts” as a legacy.
You were described in AdWeek as “a master of leveraging social topics to help build brands on the global stage”. Do you think it is important for brands in 2017 to take a stand on social/political issues?
Wow, I didn’t know I was all that. Thanks so much AdWeek. When it comes to social and political issues, it all depends on the brand positioning and values; some brands have a history of cultural-relevant work and they are expected to have a stand-in those issues. But most brands should just stay away. The worst thing a brand can do is to jump on the bandwagon without a reason. People smell when your intentions are not genuine.