Anindita Sinha

Head Corporate Communication, L&TMRHL

  • What personality characteristics are most important to be successful in public relations?

  • Do you think working in an in-house PR department is better than a PR agency?

  • At an entry-level, should a PR professional sign up for a small scale or an established firm?

  • Can you share some crisis management tricks that have worked wonders for you?

  • How important is it for PR people to understand a company‚Äôs business and marketplace?

  • How do you deal with negative press?

  • What do you do if a client disagrees with a strategy?

  • Does a PR enthusiast need to have a background in journalism to become a PR professional?

  • According to you, does the saying 'any publicity is good publicity' stand true?