You command a tribe of fans who will do anything to be part of what you do. They create fan clubs in your name, comment on all your Instagram photos, retweet you and swear by your advice. They travel distances to attend your events & pay for front-row seats. They buy your customized merchandize & all the brands you endorse. You are what you are, because of them. Your fans are your customers. And just like how every business aims to delight its customers, shouldn’t you do the same?