XPERT GROWTH MARKETING PROGRAM

Looking To Crack 'Growth' For Your Organization

Join us on an 8-week journey to decode growth & its key drivers. Learn from top growth marketing experts of leading companies, network with growth professionals in our community and learn frameworks to apply to your company.

35 Seats Only | 235 Applications Received

Cohort 3 : 4th Dec 2021

Who will you learn from?

We have India's top marketing & growth professionals volunteering to share their hard-earned insights, frameworks and systems via case studies, live sessions & AMA's. Learn from their decades of career experience distilled into the 8 weeks of the program.

Akshay Surendra

Marketing Manager at Amazon Pay*(ex-Head of User Growth at Dunzo | 1mg | Zomato)

Responsible for driving transaction volume and value growth for all consumer businesses.

Varun Mishra

Head of Growth Analytics at Grofers

Driving growth analytics across the Marketing team (Digital Marketing, CLM, Product Marketing) to enable data-driven strategies for growth and profitability

Shalin Bhatt

Head of Growth at Zomato

Led the overall growth marketing stack for Zomato (getting more users & usage).

Ameet Phadke

Associate Vice President - Growth Marketing at Rebel Foods

A high-energy growth hacker who is responsible for the exponential growth of the cloud kitchen giant - Rebel Foods.

Apurv Narang

Head - Growth & Marketing at Paytm Money

Scaled Paytm Money to a 8 Million User Base Platform, with ~2 Million KYCed Accounts for Investing in Mutual Funds & Stocks, 50% of which are Funded A/Cs.

Yatin Garg

Director of Growth at Cashkaro

Also being the ex-founding member of Shuttl, spearheaded the development of industry-first channels focused on Growth.

Akash Shrivastava

Head of Growth Marketing at Livspace

Specialisation in rapidly improving consumer funnel metrics right from customer acquisition, engagement, conversion and retention.

Amrendra Shukla

Vice President - Growth at Classplus

Leads user & revenue growth in SaaS-enabled Content marketplace business.

Rubi Gupta

AVP Marketing & Growth at Spinny

14+years experience in developing integrated digital strategy with measurable results across ROI, demand generation, acquisition, and branding goals.

Nikhil Almalkar

Vice President - Strategy and Growth at Avail Finance

Cross-industry experience of full-stack execution in internet consumer businesses driving revenue centres to aggressive P&L results.

Shreshta Vohra

Growth Marketing at Supr Daily

Growth Marketer with work across verticals in the financial services industry.

Mohit Jain

Head of Brand & Growth Marketing at Udaan

Early team member and responsible for full-funnel ownership of customers journey.

Program Director

Harneet Bhalla

Growth Marketing Manager at Glance|Ex-1mg

9 years of profound experience in scaling starups and building growth teams

Harneet has empowered more than 5 Fortune 500 companies, multiple start-ups, celebrities and thousands of others through his growth marketing insights. Has been an active speaker at various forums and conferences including TEDx GLAU and IIT Bombay. Featured on a number of podcasts across USA, UK, Canada and India.

Why enroll for this program?

Are you tasked with driving growth? We aim to help you identify & solve key challenges necessary to unlock growth for your organization.

  • Want to understand & track the key metrics responsible for driving growth?
  • Figuring out how to communicate with investors regularly via growth metrics?
  • Building a growth team, but unclear how to structure it?
  • Busy with daily fire-fighting & unable to plan for monthly growth goals?
  • Need visibility beyond just execution to think more strategically?
  • Stuck in a functional silo and want to expand your role?

WEEK WISE PLAN

How is the program structured?

We've designed to keep it application-centric. You will learn by doing. Apply each week's learning to your company and at the end of the 8 weeks see yourself build an amazing growth model.

WEEK 1

Build A Disruptive Growth Flywheel For Your Business

Grab the growth mindset to rethink user journey and the strategies you used until now. Learn methods to diagnose problems early at various steps in your loop and unlock the most common constraints.Position right and build disruptive growth flywheel for your business.

WEEK 2

Building Acquisition Growth Loops

Once you build a firm foundation, you need a compounding growth strategy. We’ll cover the different types of Growth Loops, understand which ones work for your product, and build an acquisition strategy to optimise your CAC.

WEEK 3

Improving Activation Rates

Identify intrinsic and extrinsic drivers that influences users activation. Explore methods of reducing and monitoring any friction. Understand the data that drives user behavior to make data driven decisions about product.

WEEK 4

Measuring and Improving Retention

Learn proven frameworks that you can use throughout your growth journey to retain, engage, and resurrect users to being loyal customers and ambassadors. Build methodical and systematic approach for long term retention.

WEEK 5

Build Growth Model and define your North Star Metrics

Create your 'Growth Equation'& determining your North Star. Learn to build a culture of repeated experimentation. Establishing hypothesis, designing tests & validating outcomes. Learn building a sustainable growth model.

WEEK 6 - 8

Execute Capstone Project

Build a growth model for your company from scratch. Right from Acquisition, Onboarding, Engagement, Retention and Monetization. Share your model with the cohort and experts for feedback.

What is the time commitment?

Our core sessions require up to 5 hours per week and intend to offer a mix of learning, application, inspiration & discussion to key concepts.

Saturday

(10am - 12pm)

LIVE Sessions Tasks

Detailed strategies taught by the program director, focused on growth, marketing, and metrics

Saturday

(09:30am - 10:00am)

Office Hours

Get 1:1 feedback on the assignments of the week. Consult experts around your questions around growth.

Wednesday

(7:30pm - 8:30pm)

Peer Discussion Groups

Brainstorm with your allocated squad of 3 members to share ideas and insights based on "reading of the week". Best time to bond.

SAT/THURS

(06:30pm - 08:00pm)

XPERT Fireside Chat and Case Studies

In-person interviews & case study discussion with top growth leaders from 1mg, Dunzo, Zomato, Supr Daily, and more

Who can apply?

For professionals looking to up their marketing game & join/build growth teams at breakout companies.

Growth Professionals

Early Stage Founders

Marketing Professionals

Entry Level

Want to learn FB/ Google Ads

Career Switch

Gain additional access to:

In addition to participating in Bootcamp, you get access to everything you need to execute your growth plan.

Past Case Study Discussions

Get access to our exclusive content library. Our repository has some valuable case studies shared and solved by the industry's best growth experts. The pdf and recordings of featured experts solving a real company case with the past cohort.

You will hear how industry leaders from companies like Zomato, Supr Daily, Cashify, etc have addressed similar challenges like yours during their growth journey.

XPERT Alumni Community

Meet professionals from across industries who wish to grow and scale businesses like you. Get the opportunity to work with them on weekly assignments, brainstorm ideas and build amazing strategies together.

Share ideas, find new tools, chat, learn about new opportunities, collaborate and network like never before. Make lifetime bonds with people that think and work like you.

Growth Frameworks & Concept Videos

7 hands-on exercises to complete, 5 strategic frameworks to explore, and more than 15 tools to discover - so you leave the course empowered to transform your organisation's growth.

Translating learnings into building frameworks, growth loops and strategies for your company to grow exponentially. Solve for every growth factor.

How do I apply?

1. Once your application is submitted, you will receive a confirmation email and our team will queue your application for review.

2. Our admissions team will then review your application by hand in the order that it's received. We receive thousands of applications so we appreciate your patience as this step can take 2-4 days.

3. Once our team has reached an admission decision, you will be notified via email.

4. If you are admitted, you will then need to complete payment in order to secure your spot. You will also have the option to take up a fitment call here before you complete your enrollment.

APPLY NOW
Download Brochure

After 8 weeks at the Xpert GM Bootcamp:

  • Embrace the growth mindset
  • Upgrade your toolkit
  • Unlock new opportunities for business growth and innovation
  • Implement a scalable process of rapid experimentation
  • Pitch a solid sustainable growth model
  • Look for opportunities to make that career shift

What Our Xpert Alumni has to say?

What does our previous cohort look like?

We had a stunning batch of marketers, product managers and founders from startups making a difference.

Anish Kapoor

Program Manager

Archit Aggarwal

Product Manager

Chirag Shah

Assistant GM Marketing

Karan Soni

Product Manager

Mohita Rathi

Brand Marketing Manager

Nilesh Dungarwal

Co-Founder

Prashant Khuller

Category Lead

Radha Tulsyan

Activation Marketing Manager

Rahul Nagpal

Director - Fulfillment

Kunal Patil

Founder & CEO

Samriti Goel

Asst Manager - Brand Marketing

Saraansh Rai

Retention Marketing Manager

Shreyas Gajpal

Product Manager

Stuti Agarwal

Product Marketing Manager

Sumeet Malik

Head Marketing

Umang Vijayvergiy

Director of Product Management

Frequently Asked Questions

You will be required to invest around 3 hours around the weekend to learn from growth experts and LIVE growth tasks for your company. The first 5 weeks is a must and the rest 3 weeks of capstone project execution is optional.
We will have 35 people. We aim to make it a highly selective cohort with a small set of professionals to induce maximum learning and interaction.
The program requires you to be part of live sessions and tasks each week. The program has a fixed start and end date that you need to complete together.
Our intention is to maximize the quality of the cohort to ensure peer to peer learning. We shortlist the best candidates who will find value and be able to equally contribute to the program.
No. We have made sure we keep it feasible and provide maximum value in these 8 weeks to ensure the best ROI for you.
A good stable internet connection. Online learning is democratic, isn't it?
Yes, you will receive a certificate on completion of the course. However, the skills you build are what will unlock opportunities for you, not the certificate.
classes will become sessions All sessions are conducted online and all you need is an internet connection to watch the videos and participate in LIVE activities. However, there might be physical meetups post COVID, which are optional to attend.
Yes, this program is designed for working professionals. The core curriculum will be covered over the weekends. However, there's some community event happening in the evenings on a daily basis, you get to pick what you want to attend.
We receive thousands of applications, so you need to grab on some patience. However, you will be informed about your application status over email in 2-4 days.
You will be divided in teams, wherein you will work with a diverese set of professionals with impressive experience and background. After every session you will be working with this team to brainstorm and complete your assignment.
We offer several EMI based payments, all of which you can select as per your need during the checkout.

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