D2C Growth Marketing Program

Solve marketing for your D2C Brand, leveraging India's top growth experts!

A 8-week program for D2C founders & key operators looking to solve their marketing & scale their growth. Led by experts, working at India's #1 D2C brands. Run virtually over weekends.

Application Deadline : 30th Dec 2021

Cohort 2 Start Date : 15th Jan 2022

Who will you learn from?

Scaling D2C brands is a science, if taught by those who've been there & done that successfully. Here's the experts we've gotten to volunteer to join us for the program.

Samriddh Dasgupta

Vice President Marketing and New Brands at Bombay Shaving Company

BombayShavingCo is India's bestselling men's grooming brand.

Abhishek Gupta

Vice President, Growth (D2C Business) at Mamaearth

Mamaearth is Asia’s 1st brand with Made Safe Certified Products.

Parasar Sarma

VP - Growth at Wakefit

Creates innovative sleep products.

Sasha Chhetri

Head Of Marketing at MyGlamm

MyGlamm is India’s fastest community-based brand co-creating products.

Tarun Sharma

Founder at mCaffeine

mCaffeine is India’s 1st caffeinated personal care brand.

Sneha Kaul

Head of Brand Strategy at VAHDAM

VAHDAM is among the world’s first vertically integrated online-first tea brands.

Marmik Mankodi

AVP - Marketing at Man Matters

Man Matters is one of the first digital health clinic for men.

Arjun Vaidya

Ventures Lead - India Verlinvest

Leading venture investment company who invested in brands like Epigamia, Wakefit, Purplle, Byjus, etc.

Arindam Paul

Head of Marketing & Strategy at Atomberg

Recognized by the Prime Minister and Niti Aayog as a Champion of Change in the Indian Start-Up Ecosystem.

Aneesh Satnaliwala

Co-Founder at Country Bean

India's first flavoured coffee brand. Helping consumers make better coffee at home.

Maanav Mohan

Co-Founder at The Blue Digit

Providing turnkey solutions to business problems via performance marketing driven by human instincts.

Deep Bajaj

Co-Founder at Sirona & PeeBuddy

Solving unaddressed Intimate & Menstrual Hygiene issues with our award-winning innovative & modern products.

Shalabh Gupta

Head Of Strategy at Twitter

Twitter serves the public conversation because conversation is a force for good in the world.

Aqib Mohammed

Co-founder at Powerhouse91

A tech-driven company that acquires, operates, and scales outstanding ecommerce brands in India.

Vinay Singh

Co-Founder , Partner at Fireside Ventures

Partners in the journey from ideas to iconic brands

Bhavna Darira

Business Head at Do Your Thng

A branded content marketplace that connects brands to creators

Why enroll for this program?

Are you tasked with driving growth? We aim to help you identify & solve key challenges necessary to unlock growth for your D2C brand by auditing every step in your customers journey.

    • Want to nail your product positioning & branding to simplify your customers purchase decision ?
    • Looking to optimize your marketplace listings, scale platform specific ads & measure platform level profitability ?
    • Need to plan your content strategy to drive commerce via social, email, word of mouth & SEO ?
    • Increasing paid traffic & average order value, without increasing costs. Evaluating outsourcing to agencies Vs in-house management.
    • Identifying key metrics that drive repeats & cross-ordering. Building for trust via successfully scaling your logistics.
    • Leveraging Customer Insights to identify gaps & developing new product roadmaps to address it?

WEEK WISE PLAN

How is the program structured?

We've designed the learning to be application-centric. You will learn by doing. Apply each weeks learning to your organisation & discuss the results with your cohort peers to get it right. With each week opening up new growth ideas, the program culminates in summarising a transformation plan that you intend to execute for your company over the next quarter to drive growth!

WEEK 1

Optimizing Marketplace Operations

Optimising listings, using platform ads, delivery timelines, understanding all costs, identifying marketplace nuances & measuring platform level profitability.

WEEK 2

Branding & Positioning

Why do customers choose your product? What does your brand stand for? How will you build awareness? How to plan around the media expenditure?

WEEK 3

Scaling Performance Advertising

Driving Paid Traffic - via advanced creative optimization, media planning, targeting & attribution. Converting site traffic - landing page optimization, conversion tracking & lead management. Monitoring & influencing metrics that matter. Evaluating Outsourcing Vs in-house.

WEEK 4

Organic Customer Acquisition & Content Loops

Planning your content strategy to drive commerce via social, email, word-of-mouth, PR & SEO. Designing content loops that self perpetuate

WEEK 5

Driving Retention & Optimizing Purchase Experience

Identifying key growth levers, driving repeats & cross-ordering, Identifying payback periods & customer lifetime value. How to build a purchase experience optimized for discovery & trust-building. Scaling delivery, manage returns & logistics.

WEEK 6

New Product Development

How to figure out product roadmap by identifying gaps in the market? How do you evaluate product ideas? How can this become part of the process?

WEEK 7

Raising Capital & Planning Exits

When are you ready to raise capital ? Debt Vs Equity? VC Vs Strategic Investors ? Whats your fund raising pitch & how do you demonstrate traction

WEEK 8

Capstone Project : Presenting Growth Plan To Program Director

Build a growth model for your company from scratch. Right from Acquisition, Onboarding, Engagement, Retention and Monetization. Share your model with the cohort and experts for feedback.

What is the time commitment?

Our core sessions require up to 5 hours per week and intend to offer a mix of learning, application, inspiration & discussion to key concepts.

SATURDAY

(10am - 12pm)

XPERT Case Study 1

In-person interviews & case study discussion with D2C experts from mcaffeine, MamaEarth, Chaayos, Rebel Foods, etc.

SATURDAY

(1:30pm - 3:30pm)

XPERT Case Study 2(when scheduled)

In-person interviews & case study discussion with D2C experts from mcaffeine, MamaEarth, Chaayos, Rebel Foods, etc.

SATURDAY

(9:30am - 10:00am)

Peer Discussion Groups

Brainstorm with your allocated squad of 3 members to share ideas and insights based on "reading of the week". Best time to bond.

How will you learn?

We've designed the experience to make it highly application friendly & interactive. The experience is delivered as a mix of the live lectures, expert guest case studies & active participation across cohort members.

Live Case Studies Each Week

Each week a featured expert would solve a real company case with the cohort. The 2 hour brainstorming session is intense and always results in solutions that surprises the entire cohort.

You will hear how industry leaders from D2C companies like Mamaearth, Chaayos, Rebel Foods, MyGlamm, etc have addressed similar challenges during their growth journey.

Connect With Peers Solving Similar Problems

Meet 35 professionals from D2C companies who wish to grow and scale businesses like. Get the opportunity to work with them on weekly assignments, brainstorm on ideas and build amazing strategies together. Share ideas, find new tools, chat, learn about new opportunities, collaborate and network like never before. Make lifetime bonds with people that think and work like you.

Access to Exclusive Library

Get lifetime access to our past session recordings and good reads anytime from anywhere. Unlock the key insights of the D2C experts and execute them for your brand.

How do I apply?

1. Once your application is submitted, you will receive a confirmation email and our team will queue your application for review.

2. Our admissions team will then review your application by hand in the order that it's received. We receive hundreds of applications so we appreciate your patience as this step can take 2-4 days.

3. Once our team has reached an admission decision, you will be notified via email and WhatsApp for your interview round.

4. If shortlisted, you will then have to make payment and complete your enrollment within 2 days to secure your seat.

After 8 weeks at the Xpert D2C Bootcamp:

  • get access to our community for a year
  • receive an invitation to all our guest expert LIVE sessions

Program fees

Rs 19,999

APPLY NOW
Download Brochure

What Our Xpert Alumni has to say?

Frequently Asked Questions

You will be required to invest around 5 hours around the weekend to learn from D2C experts and LIVE tasks for your company. The first 5 weeks is a must and the rest 3 weeks of capstone project execution is optional.
We will have 35 people. We aim to make it a highly selective cohort with a small set of professionals to induce maximum learning and interaction.
The program requires you to be part of live sessions and tasks each week. The program has a fixed start and end date that you need to complete together.
Our intention is to maximize the quality of the cohort to ensure peer to peer learning. We shortlist the best candidates who will find value and be able to equally contribute to the program.
No. We have made sure we keep it feasible and provide maximum value in these 8 weeks to ensure the best ROI for you.
A good stable internet connection. Online learning is democratic, isn't it?
Yes, you will receive a certificate on completion of the course. However, the skills you build are what will unlock opportunities for you, not the certificate.
classes will become sessions All sessions are conducted online and all you need is an internet connection to watch the videos and participate in LIVE activities. However, there might be physical meetups post COVID, which are optional to attend.
Yes, this program is designed for working professionals. The core curriculum will be covered over the weekends. However, there's some community event happening in the evenings on a daily basis, you get to pick what you want to attend.
We receive thousands of applications, so you need to grab on some patience. However, you will be informed about your application status over email in 2-4 days.
You will be divided in teams, wherein you will work with a diverese set of professionals with impressive experience and background. After every session you will be working with this team to brainstorm and complete your assignment.
We offer several EMI based payments, all of which you can select as per your need during the checkout.

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