Who will you learn from?
Scaling D2C brands is a science, if taught by those who've been there & done that successfully. Here's the experts we've gotten to volunteer to join us for the program.
Samriddh Dasgupta
Vice President Marketing and New Brands at Bombay Shaving Company
BombayShavingCo is India's bestselling men's grooming brand.
Abhishek Gupta
Vice President, Growth (D2C Business) at Mamaearth
Mamaearth is Asia’s 1st brand with Made Safe Certified Products.
Parasar Sarma
VP - Growth at Wakefit
Creates innovative sleep products.
Sasha Chhetri
Head Of Marketing at MyGlamm
MyGlamm is India’s fastest community-based brand co-creating products.
Tarun Sharma
Founder at mCaffeine
mCaffeine is India’s 1st caffeinated personal care brand.
Sneha Kaul
Head of Brand Strategy at VAHDAM
VAHDAM is among the world’s first vertically integrated online-first tea brands.
Marmik Mankodi
AVP - Marketing at Man Matters
Man Matters is one of the first digital health clinic for men.
Arjun Vaidya
Ventures Lead - India Verlinvest
Leading venture investment company who invested in brands like Epigamia, Wakefit, Purplle, Byjus, etc.
Amrita Asrani
Global Brand Marketing Director at Reckitt
Reckitt, is a British multinational consumer goods company.
Arman Sood
Co-Founder at Sleepy Owl
Sleepy Owl is the largest cold-brew gourmet coffee company of India.
Program Director
Arindam Paul
Founding Member and Head, Marketing & Strategy, Atomberg Technologies
Recognized by the Prime Minister and Niti Aayog as a Champion of Change in the Indian Start-Up Ecosystem.
Part of the core founding team at Atomberg, a rapidly growing consumer durables start-up. Scaled up revenue from 0 to an annual run rate of Rs 300 crores within 5 years, and currently head e-commerce, marketing and business strategy. Hands-on experience in B2B/B2C sales, GTM strategy and implementation, E-Commerce, Channel Marketing, Digital Marketing and Brand Building.
Are you tasked with driving growth? We aim to help you identify & solve key challenges necessary to unlock growth for your D2C brand by auditing every step in your customers journey.
WEEK WISE PLAN
We've designed the learning to be application-centric. You will learn by doing. Apply each weeks learning to your organisation & discuss the results with your cohort peers to get it right. With each week opening up new growth ideas, the program culminates in summarising a transformation plan that you intend to execute for your company over the next quarter to drive growth!
Optimizing Marketplace Operations
Optimising listings, using platform ads, delivery timelines, understanding all costs, identifying marketplace nuances & measuring platform level profitability.
Branding & Positioning
Why do customers choose your product? What does your brand stand for? How will you build awareness? How to plan around the media expenditure?
Scaling Performance Advertising
Driving Paid Traffic - via advanced creative optimization, media planning, targeting & attribution. Converting site traffic - landing page optimization, conversion tracking & lead management. Monitoring & influencing metrics that matter. Evaluating Outsourcing Vs in-house.
Organic Customer Acquisition & Content Loops
Planning your content strategy to drive commerce via social, email, word-of-mouth, PR & SEO. Designing content loops that self perpetuate
Driving Retention & Optimizing Purchase Experience
Identifying key growth levers, driving repeats & cross-ordering, Identifying payback periods & customer lifetime value. How to build a purchase experience optimized for discovery & trust-building. Scaling delivery, manage returns & logistics.
New Product Development
How to figure out product roadmap by identifying gaps in the market? How do you evaluate product ideas? How can this become part of the process?
Raising Capital & Planning Exits
When are you ready to raise capital ? Debt Vs Equity? VC Vs Strategic Investors ? Whats your fund raising pitch & how do you demonstrate traction
Capstone Project : Presenting Growth Plan To Program Director
Build a growth model for your company from scratch. Right from Acquisition, Onboarding, Engagement, Retention and Monetization. Share your model with the cohort and experts for feedback.
Our core sessions require up to 5 hours per week and intend to offer a mix of learning, application, inspiration & discussion to key concepts.
Sunday
(10am - 12pm)
Detailed strategies taught by the program director, focused on branding, marketing, unit economics, profitability, revenue growth and more.
Sunday
(09:30am - 10:00am)
Get 1:1 feedback on the assignments of the week. Consult experts around your questions around growing and scaling your brand.
Wednesday
(7:30pm - 8:30pm)
Brainstorm with your allocated squad of 3 members to share ideas and insights based on "reading of the week". Best time to bond.
SATURDAY
(06:30pm - 08:00pm)
In-person interviews & case study discussion with D2C experts from mcaffeine, MamaEarth, Chaayos, Rebel Foods, etc.
How will you learn?
We've designed the experience to make it highly application friendly & interactive. The experience is delivered as a mix of the live lectures, expert guest case studies & active participation across cohort members.
Live Case Studies Each Week
Each week a featured expert would solve a real company case with the cohort. The 2 hour brainstorming session is intense and always results in solutions that surprises the entire cohort.
You will hear how industry leaders from D2C companies like Mamaearth, Chaayos, Rebel Foods, MyGlamm, etc have addressed similar challenges during their growth journey.
Connect With Peers Solving Similar Problems
Meet 35 professionals from D2C companies who wish to grow and scale businesses like. Get the opportunity to work with them on weekly assignments, brainstorm on ideas and build amazing strategies together. Share ideas, find new tools, chat, learn about new opportunities, collaborate and network like never before. Make lifetime bonds with people that think and work like you.
Access to Exclusive Library
Get lifetime access to our past session recordings and good reads anytime from anywhere. Unlock the key insights of the D2C experts and execute them for your brand.
How do I apply?
1. Once your application is submitted, you will receive a confirmation email and our team will queue your application for review.
2. Our admissions team will then review your application by hand in the order that it's received. We receive hundreds of applications so we appreciate your patience as this step can take 2-4 days.
3. Once our team has reached an admission decision, you will be notified via email and WhatsApp for your interview round.
4. If shortlisted, you will then have to make payment and complete your enrollment within 2 days to secure your seat.
After 8 weeks at the Xpert D2C Bootcamp:
Program fees
Chirag Shah
Assistant General Manager Marketing at BookMyShow
The sessions were conducted with ample examples and strategies. There was the presence of theory and application, both at the same time.
Mohita Rathi
Brand Marketing Manager at Pepperfry
Gave me a whole new perspective about growth in Pepperfry. I also gained an immense degree of networking from the cohort that was unexpected and is extremely valuable.
Sumeet Malik
Head of Marketing at Chaayos
The case studies, especially the one on use cases, was relevant given my exposure to growth. The group size was also ideal for meaningful interactions and effective peer learning.
Frequently Asked Questions
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