D2C Growth Marketing Program

Solve marketing for your D2C Brand, leveraging India's top growth experts!

A 8-week program for D2C founders & key operators looking to solve their marketing & scale their growth. Led by experts, working at India's #1 D2C brands. Run virtually over weekends.

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Application Deadline : 22nd Jan 2022

Cohort 2 Start Date : 29th Jan 2022

Who will you learn from?

Scaling D2C brands is a science, if taught by those who've been there & done that successfully. Here's the experts we've gotten to volunteer to join us for the program.

Siddarth Menon

Chief Marketing Officer at Epigamia

It sells healthy, lactose-free snacks and essential food items.

Prathamesh Dembla

Head of Growth at Licious

Consumer food company selling meat.

Parasar Sarma

VP - Growth at Wakefit

Creates innovative sleep products.

Abhishek Gupta

Vice President, Growth (D2C Business) at Mamaearth

Mamaearth is Asia’s 1st brand with Made Safe Certified Products.

Arindam Paul

Head of Marketing & Strategy at Atomberg

Energy efficient ceiling fans.

Samriddh Dasgupta

Vice President Marketing and New Brands at Bombay Shaving Company

BombayShavingCo is India's bestselling men's grooming brand.

Rumi Ambastha

Director- Brand Marketing at The Man Company

Premium range of men’s grooming products.

Aradhika Mehta

Chief Marketing Officer at Lotus Herbals

It offers a range of skincare, haircare & make-up products

Marmik Mankodi

AVP - Marketing at Man Matters

Man Matters is one of the first digital health clinic for men.

Srikar Adavi

Head - Seller Advertising at Amazon

Leading Indian marketplace.

Vanessa Rebello

Head - Content Marketing & Social Media at Flipkart

World's Largest marketplace.

Sneha Kaul

Head of Brand Strategy at VAHDAM

VAHDAM is among the world’s first vertically integrated online-first tea brands.

Shalin Bhatt

Head of Growth at Zomato

Zomato is one of the largest hyperlocal food delivery networks in the country

Damandeep Singh Soni

Chief Business Officer at GlobalBees

Platform that buys and consolidates brands selling online.

Deep Bajaj

Co-Founder at Sirona & PeeBuddy

Solving unaddressed Intimate & Menstrual Hygiene issues with our award-winning innovative & modern products.

Shalabh Gupta

Founder at AKIVA Superfoods

Herbal Health Shots

Why enroll for this program?

Are you tasked with driving growth? We aim to help you identify & solve key challenges necessary to unlock growth for your D2C brand by auditing every step in your customers journey.

    • Want to nail your product positioning & branding to simplify your customers purchase decision ?
    • Looking to optimize your marketplace listings, scale platform specific ads & measure platform level profitability ?
    • Need to plan your content strategy to drive commerce via social, email, word of mouth & SEO ?
    • Increasing paid traffic & average order value, without increasing costs. Evaluating outsourcing to agencies Vs in-house management.
    • Identifying key metrics that drive repeats & cross-ordering. Building for trust via successfully scaling your logistics.
    • Leveraging Customer Insights to identify gaps & developing new product roadmaps to address it?

WEEK WISE PLAN

How is the program structured?

We've designed the learning to be application-centric. You will learn by doing. Apply each weeks learning to your organisation & discuss the results with your cohort peers to get it right. With each week opening up new growth ideas, the program culminates in summarising a transformation plan that you intend to execute for your company over the next quarter to drive growth!

WEEK 1

Optimizing Marketplace Operations

Optimising listings, using platform ads, delivery timelines, understanding all costs, identifying marketplace nuances & measuring platform level profitability.

WEEK 2

Branding & Positioning

Why do customers choose your product? What does your brand stand for? How will you build awareness? How to plan around the media expenditure?

WEEK 3

Scaling Performance Advertising

Driving Paid Traffic - via advanced creative optimization, media planning, targeting & attribution. Converting site traffic - landing page optimization, conversion tracking & lead management. Monitoring & influencing metrics that matter. Evaluating Outsourcing Vs in-house.

WEEK 4

Organic Customer Acquisition & Content Loops

Planning your content strategy to drive commerce via social, email, word-of-mouth, PR & SEO. Designing content loops that self perpetuate

WEEK 5

Driving Retention & Optimizing Purchase Experience

Identifying key growth levers, driving repeats & cross-ordering, Identifying payback periods & customer lifetime value. How to build a purchase experience optimized for discovery & trust-building. Scaling delivery, manage returns & logistics.

WEEK 6

New Product Development

How to figure out product roadmap by identifying gaps in the market? How do you evaluate product ideas? How can this become part of the process?

WEEK 7

Raising Capital & Planning Exits

When are you ready to raise capital ? Debt Vs Equity? VC Vs Strategic Investors ? Whats your fund raising pitch & how do you demonstrate traction

WEEK 8

Xpert D2C Shark Tank

Select Cohort Members get a chance to pitch & seek investor feedback for their businesses - from a panel of top D2C VCs, revenue based financiers & aggregator rollups. Aiming to deliver the best capital source for your business & milestones necessary to achieve it.

What is the time commitment?

Our core sessions require up to 5 hours per week and intend to offer a mix of learning, application, inspiration & discussion to key concepts.

SATURDAY

(10am - 12pm)

XPERT Case Study 1

In-person interviews & case study discussion with D2C experts from mcaffeine, MamaEarth, Chaayos, Rebel Foods, etc.

SATURDAY

(1:30pm - 3:30pm)

XPERT Case Study 2

In-person interviews & case study discussion with D2C experts from mcaffeine, MamaEarth, Chaayos, Rebel Foods, etc.

SATURDAY

(9:30am - 10:00am)

Peer Discussion Groups

Brainstorm with your allocated squad of 3 members to share ideas and insights based on "reading of the week". Best time to bond.

FRIDAY

(6:30pm - 7:30pm)

Founder Firesides : [OPTIONAL] 1hr

1:1 conversation with successful D2C founders across varied sectors, where they bare their journey, detail their failures & teach their insights!

Many D2C brands have already joined us

VIEW ALL

What happens once you join?

We've designed the experience to make it highly application friendly & interactive. The experience is delivered as a mix of the live lectures, expert guest case studies & active participation across cohort members.

Attend LIVE XPERT Sessions

Each week multiple experts from leading D2C brands come together & share their learnings via case studies & frameworks. These are designed as workshops, leveraging breakouts & peer discussions. As cohort attendees, you get to learn from their experiences & leave with actionable frameworks to apply their insights to your business directly.

Network and Collaborate with other D2C peers

Connect with fellow D2C founders & pick their brains on your immediate challenges. Leverage each other's audiences to structure deeper collaborations for driving mutual growth. Seeking immediate answers? The community instantly reaches out with answers and advice that worked best for them - be it regarding service providers, hiring, hacks, campaigns, etc. We are so proud of our community that learns and grows together.

Strategise for Growth

Once you have won the survival game the next step is growth. It can be a little overwhelming. You meet the leading VC’s at our D2C Shark Tank in week 8, wherein 5 shortlisted brands get to make their pitch. The panel helps the cohort understand what is the right way of raising funds based on your business. Scale your brand with the help of our partners - Fireside Ventures, Verlinvest, A91 Partners, Velocity, and Powerhouse 91.

How do I apply?

1. Once your application is submitted, you will receive a confirmation email and our team will queue your application for review.

2. Our admissions team will then review your application by hand in the order that it's received. We receive hundreds of applications so we appreciate your patience as this step can take 2-4 days.

3. Once our team has reached an admission decision, you will be notified via email and WhatsApp for your interview round.

4. If shortlisted, you will then have to make payment and complete your enrollment within 2 days to secure your seat.

After 8 weeks at the Xpert D2C Bootcamp:

  • get access to our community for a year
  • receive an invitation to all our guest expert LIVE sessions

Startup Fees

Rs 19,999

Corporate Fees

Rs 34,999

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What Our Xpert Alumni has to say?

Frequently Asked Questions

You will be required to invest around 4 hours on Saturdays and 1 hour[optional] during the week to learn techniques and frameworks from D2C experts.
We will have only 60 D2C founders. We aim to make it a highly selective cohort with founders from promising brands only.
The program requires you to be part of live sessions and tasks each week. The program has a fixed start and end date that you need to complete together.
Our intention is to maximize the quality of the cohort to ensure peer-to-peer learning. We shortlist founders who will find value and would be able to equally contribute to the program.
No. We have made sure we keep it feasible and provide maximum value in these 8 weeks to ensure the best ROI for you.
A good stable internet connection. Online learning is democratic, isn't it? But, your Videos MUST be on to ensure your presence.
Yes, you will receive a certificate on completion of the course.
Classes will become sessions. All sessions are conducted online and all you need is an internet connection to watch the videos and participate in LIVE activities. However, there might be physical meetups post COVID, which are optional to attend.
Given it’s a cohort based program you are expected to join every weekend to make most use of the session and experts. In case you can’t, you need to inform prior to get access to teh recordings and resources.
We receive hundreds of applications, so you need to grab on some patience. However, you will be informed about your application status over email in 2-4 days.
Each session begins with peer learning. And across the sessions we ensure that the cohort has ample opportunity to learn from each other.
We offer several EMI-based payments, all of which you can select as per your need during the checkout.

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