Are you tasked with driving growth? We aim to help you identify & solve key challenges necessary to unlock growth for your D2C brand by auditing every step in your customers journey.
We have you covered.
Who will you learn from?
Scaling D2C brands is a science, if taught by those who've been there & done that successfully. Here's the experts we've gotten to volunteer to join us for the program.
Samriddh Dasgupta
Chief Marketing Officer at Heads Up For Tails
Expertise: Brand Storytelling
Shalabh Gupta
Founder at Akiva Super Foods
Expertise: Product Development
Abhishek Gupta
Vice President, Growth at Mamaearth
Expertise: Customer Retention Strategy
Prathamesh Dembla
Head of Growth at Licious
Expertise: Building Digital Growth Strategy
Parasar Sarma
VP - Growth at Wakefit
Expertise: Website CRO and Affiliate Marketing
Siddharth Menon
Chief Marketing Officer at Epigamia
Expertise: Scaling Offline
Arindam Paul
Founding Member and Head, Marketing and Strategy at Atomberg Technologies
Expertise: Amazon Marketplace Optimisation
Marmik Mankodi
AVP - Marketing at Man Matters
Expertise: Growth Planning & Target Setting
Sneha Kaul
Head of Brand Strategy at VAHDAM® India
Expertise: Influencer Marketing & UGC
Damandeep Singh Soni
Chief Business Officer at GlobalBees
Expertise: Growth Marketing Strategy
Rumi Ambastha
Director- Brand Marketing at The Man Company
Expertise: Brand Collaborations
Anshul Bansal
Vice President at Fireside Ventures
Expertise: Evaluating D2C Business Health
Prateek Malpani
Head Of Brand at WakeFit
Expertise: Executing 360° Brand Campaign
Sandesh Gupta
Head Of Digital Marketing at WakeFit
Expertise: Scaling Business on Marketplace
Mahuya Chaturvedi
CMO and Online Business Head at Baggit
Expertise: Luxury Marketing
Aradhika Mehta
Chief Marketing Officer at Lotus Herbals
Expertise: Scaling Influencers & Driving PR
Gaurisha Gupta
CEO & Co-Founder at Henry & Smith
Expertise: Building Facebook Ad Funnel
Shalin Bhatt
ex-Head of Growth at Zomato
Expertise: Building A D2C Metrics Dashboard
WEEK WISE PLAN
We've designed the learning to be application-centric. You will learn by doing. Apply each weeks learning to your organisation & discuss the results with your cohort peers to get it right. With each week opening up new growth ideas, the program culminates in summarising a transformation plan that you intend to execute for your company over the next quarter to drive growth!
Optimizing Marketplace Operations
Optimising listings, using platform ads, delivery timelines, understanding all costs, identifying marketplace nuances & measuring platform level profitability.
OUTCOME: Improve Amazon product listing and organic visibility
Branding & Positioning
Why do customers choose your product? What does your brand stand for? How will you build awareness? How to plan around the media expenditure?
OUTCOME: Craft a storyline for your brand.
Scaling Performance Advertising
Driving Paid Traffic - via advanced creative optimization, media planning, targeting & attribution. Converting site traffic - landing page optimization, conversion tracking & lead management. Monitoring & influencing metrics that matter. Evaluating Outsourcing Vs in-house.
OUTCOME: Optimised and Updated your Ad content mix.
Organic Customer Acquisition & Content Loops
Planning your content strategy to drive commerce via social, email, word-of-mouth, PR & SEO. Designing content loops that self perpetuate
OUTCOME: Organic user acquisition and retention.
Driving Retention & Optimizing Purchase Experience
Identifying key growth levers, driving repeats & cross-ordering, Identifying payback periods & customer lifetime value. How to build a purchase experience optimized for discovery & trust-building. Scaling delivery, manage returns & logistics.
OUTCOME: Loyalty program and post purchase experience optimisation.
New Product Development
How to figure out product roadmap by identifying gaps in the market? How do you evaluate product ideas? How can this become part of the process?
OUTCOME: Building new SKU based on need and fix pricing loopholes.
Raising Capital & Planning Exits
When are you ready to raise capital ? Debt Vs Equity? VC Vs Strategic Investors ? Whats your fund raising pitch & how do you demonstrate traction
OUTCOME: Fix key loopholes that is stoping you from being a VC pick.
Xpert D2C Shark Tank
Select Cohort Members get a chance to pitch & seek investor feedback for their businesses - from a panel of top D2C VCs, revenue based financiers & aggregator rollups. Aiming to deliver the best capital source for your business & milestones necessary to achieve it.
OUTCOME: Fix your fund raising pitch.
Our core sessions require up to 5 hours per week and intend to offer a mix of learning, application, inspiration & discussion to key concepts.
SATURDAY
(10am - 12pm)
In-person interviews & case study discussion with D2C experts from mcaffeine, MamaEarth, Wakefit, Bombay Shaving Company, etc.
SATURDAY
(1:30pm - 3:30pm)
In-person interviews & case study discussion with D2C experts from mcaffeine, MamaEarth, Wakefit, Bombay Shaving Company, etc.
SATURDAY
(9:30am - 10:00am)
Brainstorm with your allocated squad of 3 members to share ideas and insights based on "reading of the week". Best time to bond.
WEDNESDAY
(5:00pm - 7:00pm)
Get your team and start executing on the frameworks shared in the presence of the expert. No more procrastination or fear of going wrong.
What happens once you join?
We've designed the experience to make it highly application friendly & interactive. The experience is delivered as a mix of the live lectures, expert guest case studies & active participation across cohort members.
Attend LIVE XPERT Sessions
Each week multiple experts from leading D2C brands come together & share their learnings via case studies & frameworks. These are designed as workshops, leveraging breakouts & peer discussions. As cohort attendees, you get to learn from their experiences & leave with actionable frameworks to apply their insights to your business directly.
Attend Do It With Me Workshops
Own your marketing muscle in-house. Apply frameworks & learnings directly to your company along with your team. The expert hand holds you during these workshops to make sure you get the framework execution right.
Network and Collaborate with other D2C peers
Connect with fellow D2C founders & pick their brains on your immediate challenges. Leverage each other's audiences to structure deeper collaborations for driving mutual growth. Seeking immediate answers? The community instantly reaches out with answers and advice that worked best for them - be it regarding service providers, hiring, hacks, campaigns, etc. We are so proud of our community that learns and grows together.
Strategise for Growth
Once you have won the survival game the next step is growth. It can be a little overwhelming. You meet the leading VC's at our D2C Shark Tank in week 8, wherein 5 shortlisted brands get to make their pitch. The panel helps the cohort understand what is the right way of raising funds based on your business. Scale your brand with the help of our partners - Fireside Ventures, Verlinvest, A91 Partners, Velocity, and Powerhouse 91.
What am I paying for?
Your experience does not end with 8 weeks, here's what you get to experience beyond:
Startup Fees
Corporate Fees
How do I apply?
1. Once your application is submitted, you will receive a confirmation email and our team will queue your application for review.
2. Our admissions team will then review your application by hand in the order that it's received. We receive hundreds of applications so we appreciate your patience as this step can take 2-4 days.
3. Once our team has reached an admission decision, you will be notified via email and WhatsApp for your interview round.
4. If shortlisted, you will then have to make payment and complete your enrollment within 2 days to secure your seat.
Many D2C brands have already joined us
Sustainable cloth diaper for newborn babies
Designer home decor products
Kids apparel brand
All-natural ayurvedic skincare
Organic Farm producing fresh fruits, vegetables and processed foods
Cold pressed cooking oils
Handcrafted home decor products
Home-workout fitness brand
Home organizing products
Leather & Vegan goods
Women's clothing brand
Women Jeans
Yoga mats
Tasty and healthy snack brand
Dairy Products
Indian handrafted products made by artisans
Black alkaline bottled water
Freshly-served, non-preservatives based food
Unconventional Flavoured Tea
Men grooming products
Inventive multivitamins brand
Natural nut butters
Healthy Food & Snacks
Chanderi sarees brand
Baby carriers & accessories
Personal care brands with organic ingredients & flower remedies
Organic food directly sourced from farms
Hot Sauce brand
Natural, handcrafted skincare formulations
House of global perfume brands
Different flavours of Cocktail mixers
Innovative skincare brand
Plus size contemporary clothing brand
Food, skincare and clothing for babies and new moms
Ayurvedic Beauty & Personal Care
Personalised active skincare products
Vegan Meat
Children's story books
Luxury women's clothing
Character merchandise for kids
Thoughtful jewellery and Poetic wall art
Premium cocktail mixer brand
Fashion Accessories for Women
Indian artisan bakery
Luxury menswear label
Health plans & superfood products
Food, skincare and clothing for babies and new moms
Sleep & loungewear
Revolutionary skincare brand
Healthy pantry essentials
Chemical free essential oils
Leading pickles, spices and ready to cook products
Exotic flavoured tea
Women fashion
Ethnic women fashion
Ready to cook & eat products
Personal Care & Hygiene brand
Online Certification Training Provider
Handcrafted Clothing for men & women
Growth Strategists
High-performance yoga products
Customised healthy meal subscription service
Affordable home and kitchen care products
Authentic food sourced & processed in rural kitchens
Women's clothing
Organic food brand
Green and Black tea in various flavours
Fusion pickles & snacks
Eye care products
Sustainable Vegan Fashion Accessories
Ayurvedic Wellness Brand
Fashion & jewellery supplies for designers
Sleep & loungewear
An innovative skincare brand
Hot Sauce and gourmet foods
New age jewelry
Fashion Clothes & Accessories
Childhood tales curated accessories & clothing
Fitness equipments manufacturing brand
Athletic footwear & sporting equipment
Jewellery
Oral care solutions
Luxury Goods & Jewelry
Traditional homemade pickles
Natural skincare for babies
Sugar-free sweets & snacks
Silver jewellery label
Natural sparkling water
Natural, plant-based nutritional food products
Trans seasonal, gender neutral apparel
Nutritional products with minimum processing
Plus size activewear brand
Vegan protein
Hanpainted Home Decor
Innovative sleep solutions
Clinical Aromatheraptic products
Uppada sarees
Luxury Premium Leather & Vegan goods
Sustainable stationery products
Indian Hot sauce brand
Innovative and quality Cookware
Innovative designed pillow
Food for mental well-being
Uniforms for healthcare professionals
Cloud Kitchen
Handrafted furniture
Selling healthy beverages and energy drinks
Quirky Merchandise
Organic vegan bakery products
Handloom & handicraft collection
Sustainable fashion brand
Plant-based supplements
Organic & natural skincare brand
Women fashion
Ayurvedic personal care products
Innovative Mattresses
Classic Indian toys and gifts
Online shop for Keto snacks and Sugar less food
Women nourishment brand
Flavoured Herbal Teas
Branded clothing thrift store
Innovative self-care products
Natural skincare for babies
Organic & Natural Skin and Hair care
Luzury kids clothing & accessories
Naturally Flavoured Sparkling Water
Athleisure fashion brand
Nutrition supplements brand
Food Processing company
Toxin-free cosmetics brand
Ready-to-make Instant Coffee
Luxury Skincare brand
Luzury bedding products
Incense sticks made from temple flowers
Premium Innerwear For Women & Men
Coconut shots health & beauty
Ayurvedic cosmetics
Brand for daily skin and hair care
Regional food specialties from various Indian states
Cookware, healthcare & homecare brand
Handcrafted Home Decor
Indian plant-based dairy alternatives
Premium Women bags
Organically harvested honey from various parts of India
Juices and Milkshakes
Health Beverage brand
Workout clothing
Fine jewellery
Men's clothing
Organic food brand
Vegan cruelty free cosmetics brand
Flavoured Coffee
Handcrafted household, office & luxury products
Chemical-free personal care
Women's wear and accessory
Customized clothing and accessories
Cocktail Mixes
Organic & farm fresh eggs
Organic food items directly sourced from farms
Healthcare brand
Healthy bakery range
Luxury skincare
Creative jewellery brand
Innovative tea cups which make brewing hassle-free
Oral care brand
Luxury Home Decor Goods
Health Supplements
Sensorial play kits for children
Contemporary fragrance brand
Fresh hummus & dips
Hearable devices brand
Millet Based Snacks and Breakfast Cereals
Bedsheets, Quilts, Blankets, Vase, Home Decor items
Apparel, accessories and fine fragrances
Water Enhancer Beverage
Wholesome cereals & mixes
Robotic Assistants for the Kitchen
Women's Bottom wear & Tees
Sustainable footwear brand
Healthy Indian snacks
Luxury Fragrance
Innovative, sustainable, premium, essential fashion for men
Ethnic purses, wallets, and handbags.
Flavoured pickles, chutneys, jams, & powder mixes
Cookie dough & spreads
Nutritious plant-based products
Organic food brand empowering farmers
E-commerce tool
Kids Clothing brand
Sustainable women's fashion
Kids innerwear & loungewear
Sustainable skin and hair care
Quirky & personalized apparel & accessories
"Great experts, who took the time to come and explain things to us. In terms of the quality of sessions, you guys went beyond expectations. Good peers & good organizing of sessions.Would definitely suggest others do it. It's a good place to learn. It's a place where you can actually come and learn something. It's an investment in your brand and its vision. "
Gaurav Khemka, Founder and CEO at Polka Pop
"I loved that every session was very topic-specific. The way we can just pick up pointers from the session and implement it was very useful."
Surabhi Talwar, Co-founder & CEO at Happy Jars
"It is a brilliant entry point to the D2C ecosystem, a good place to get connected with like-minded folks."
Sulay Lavsi, Founder at Bummer
"I did not expect the sessions to be so good and powerful. After the 1st session, I realized it was a great decision to join this. It helped me put the next few years in perspective."
Jatin Mandawat, Partner at AMYRA
"Found it very powerful & useful for me. These 8 weeks have given me a long list of things I need to get deeper into and also gave me a push. This program has given me exactly what I wanted out of it, i.e a list of things I need to run after."
Pragya Batra, Head of Business and marketing at Quirksmith Lifestyle
Frequently Asked Questions
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